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Published on November 23rd, 2010 | by


First Beaujolais Nouveau of 2010 Poured at Melbourne’s Hotel Windsor

Melbourne’s Hotel Windsor celebrated another milestone this morning by pouring the first glasses of this year’s Beaujolais Nouveau in Australia – and possibly the world.

At 10:01am this morning an Aston Martin suddenly appeared at the front door of Australia’s grand hotel delivering a case of 2010 Beaujolais Nouveau to the amazement of guests in the hotel’s lobby who were soon being served a glass of the chilled young red before anyone else had the opportunity in Europe by one of the hotel’s waiters, Damien Lipp, who was dressed for the occasion.

Hotel CEO and general manager, David Perry, smiled when a guest commented that helicopters, motor bikes and super cars would be departing the wineries in Bordeaux at this very moment and when asked “how did the Windsor do it?” discretion, as always, prevailed.

The fruity light red wine was served in the hotel’s Cricketer’s Bar at $12 for a glass or $55 for a bottle. A complimentary bowl of pommes frites was provided with each bottle, and the hotel’s French executive chef, Jerôme Trémoulet, created special dishes to compliment the wine.

Beaujolais wine producers release their “new Beaujolais” – Beaujolais Nouveau – each year on the third Thursday in November, in accordance with French law. Over the last 30 years it has become a hugely popular and widely publicized race to get the first bottles to Paris and then to other countries in Europe, North America and now to the Asia Pacific region.

“An advantage of being one of the first countries to welcome the sunrise on the third Thursday of November is the opportunity to pour the first glass of Beaujolais,” Hotel Windsor CEO and general manager David Perry said. “We’ve used all our contacts and pulled every string possible to be able to participate in this annual worldwide race and be the first venue in Australia, and probably the world, to serve this year’s new wine of the French harvest.”

More than a million cases of Beaujolais Nouveau leave from the villages and towns of the Beaujolais region at midnight on the third Thursday of each November to Paris for shipment around the world. Much of the wine is consumed within days, with wine-lovers savouring the unique and light flavours of a wine that only weeks before was a cluster of grapes in a grower’s vineyard.

The Hotel Windsor is pleased to be serving on this historic day Beaujolais Nouveau from the Patriarche winery and it is exclusive to the hotel in Australia. Beaujolais Nouveau is made from the Gamay Noir a Jus Blanc grape. It is harvested by hand and the must is pressed after only three days to give an easy-to-drink fruity wine.

The 180-room Hotel Windsor was built in 1883, pre-dating some of the world’s leading grand hotels including the Savoy in London, which was built in 1889, the Waldorf Astoria in New York which dates back to 1893, and the Ritz Paris which opened in 1898


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