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Published on November 4th, 2012 | by


Adelaide – Britain with better weather!

A new campaign, designed to showcase South Australia as a destination for UK migrants is launching today.

The campaign follows research by the Academy for British and Irish Studies at the University of Huddersfield which surveyed 250 British families in SA and more than 1000 families in UK about what they love and hate about their countries.

The report found six out of 10 people have had enough of British life and want to start anew Down Under.

Adelaide is their city of choice because it resembles a Britain of the past – albeit with a “Mediterranean climate” – that many hoped to recapture for their children.

Report author and Professor of Modern British History Paul Ward said the respondents craved community spirit, family values, work-life balance and British traditions – and SA ticked every one of the boxes.

“They want their children to grow up in a country with a stronger sense of community than they believe exists in the UK,” he said.

Prof Ward said the families believed Colonel Light had achieved his objective.

Nearly two-thirds of expat Britons in SA said Adelaide had a strong community spirit where people still had time to look our for one another, while only 39 per cent of Brits said the same about their home towns.

The promise of blue skies and sandy beaches lured the Butler family to SA.

Ian, 37, and Claire, 33, moved from Nottingham to Glenelg with daughter Amelia last January.

“We were looking for a better lifestyle and a climate to match,” Mr Butler said.

The family travelled around Australia before deciding to call Adelaide home.

“We found Adelaide particularly welcoming – the people are so friendly, the city is clean, it is easy to get around there is great access to the beautiful beaches, wineries and fantastic countryside” so we decided to settle here.”

A spokesman for the London-based SA Agent-General, Bill Muirhead, who commissioned the report, said: “Our most recent state-led migration event in London was over-subscribed by 50 per cent.”

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