Published on December 12th, 2011 | by john.weir0
Hard Rock turns up the volume in Sydney
Get ready to rock ‘n’ roll out the red carpet as Hard Rock brings its iconic brand back to the city of Sydney. On 6th December, in honour of Australia’s second Hard Rock location, the newly opened Hard Rock Cafe Sydney will host a rock-star-worthy Grand Opening celebration with live performances by Matt Sorum (Velvet Revolver, Guns ‘N’ Roses), and Jessica Sutta (formerly of the Pussycat Dolls) and all-Aussie-rockers Hard Rock All-Star Band featuring Doc Neeson (Angels), Angry Anderson (Rose Tattoo), Mark Gable (Choirboys), Buzz Bidstrup (Gangajang), Mark Evans (ACDC), Les Gock (Hush) and Dario Bortolin (Jimmy Barnes), with MC Mike Goldman.
Outside the cafe, there will also be an unforgettable free, open-air concert, featuring performances by some of Australia’s favourite rock and pop artists including Stan Walker, Altyian Childs, Tori Darke, Screaming Bikini and Syndicate, plus special appearances by international stars Jessica Sutta and DJ Lethal, culminating in fireworks over Darling Harbour.
Hard Rock will also host the brand’s traditional symbolic Guitar Smash with appearances by Hamish Dodds, President and CEO of Hard Rock International, music stars and celebrities. The Guitar Smash will mark the official launch of the party and herald the arrival of VIPs and celebrities on the red carpet. In honour of the occasion, fifteen new, acoustic guitars will be donated by Hard Rock Cafe Sydney, as part of the “Be Instrumental” campaign, to The Australian Children’s Music Foundation. The foundation brings the power of music to Australian children, particularly the disadvantaged and indigenous.
“Hard Rock could not be more pleased to bring our one-of-a-kind blend of music, entertainment and authentic American cuisine to a new location in Sydney once again,” said Matthew Putna, Hard Rock International’s Senior Director of Franchise Operations and Development, Asia/South Pacific. “We look forward to welcoming the city’s locals and visitors alike to Darling Harbour for many years to come.”